In the early 20th century, the systematic design solutions used in modern corporate design were created by Peter Behrens and other designers in Germany. Later, the Bauhaus and, after the end of World War II, the Ulm School of Design followed up on these pioneering design principles. Conceived in Germany, the design trend shaped the image of postwar West Germany as a democratic state with a developed economy. This exhibition introduces examples of German corporate design and visual identity through posters, design manuals, concept drawings, print samples, and other valuable materials.