For Ralph Schraivogel, an energetic graphic designer based in Zurich, Switzerland, designing means to be always looking for something or trying something. He even declares that "If you can't feel that way you should quit being a designer." In the culturally and economically difficult Swiss world of graphic design, he continues to maintain his position as a creator of graphics and affirm his identity through a small number of cultural posters. "There are expressions not possible with words. That is the starting point for designing."