The 390th ginza graphic gallery exhibition Hosoya Gan－Beyond G
September 05, 2022 - October 24, 2022
Hosoya created stunning advertisements and editorial designs in rapid succession, demonstrating his complete mastery of stylish photography and materials. The designs include his striking debut, a poster for the Oscar Peterson Quartet shown at the Japan Advertising Artists Club exhibition in 1955, and a poster for a Yamaha 250 (1961) where he rotated the photograph by 90 degrees to express a sense of speed as if the motorcycle is falling through the air. Then there is his work on Bi: Nature and Thought in Japanese Design, the pamphlet for the World Design Conference in 1960 that astonished the leading Japanese and foreign architects and designers who attended the conference. The publication Forms in Japan (Bijutsu Shuppan-sha, 1963) is a collection of forms seen in Japanese traditional architecture and other things Japanese. His cover for the November 1962 issue of Asahi Camera magazine is a tension-filled close-up of the tip of a Japanese sword. Hosoya Gan’s style is stern and incisive, and his creative spirit is refined and single-minded. This is probably why he was the first Japanese designer to pioneer a new dimension in advertising, where the question is whether a work is truly creative and cultural.
This exhibition recalls masterpieces from more than half a century ago that constitute the design legacy of Hosoya Gan, which had fallen into oblivion. It is an opportunity to experience the concept behind the exhibition title: "a power that pierces the veil and flows into a glittering new world."*
* Power That Pierces the Veil and Shoots an Arrow through the Heart, from the foreword by Yahagi Kijuro.
DNP Ginza Building 1F/B1
7-2, Ginza 7-chome, Chuo-ku, Tokyo 104-0061
TEL: 03-3571-5206 / FAX: 03-3289-1389
Open hours: 11:00am - 7:00pm
Closed on Sundays and holidays
＊Please see HERE for details before your visit.
Supervisor, Exhibition composition, Critism
Light Publicity Co., Ltd.
Musashino Art University Museum & Library
Hosoya Gan－Beyond G (First Edition: 200 copies)
Details will be announced on the ginza graphic gallery website.
Hosoya Gan was born in Kanagawa prefecture in 1935 and graduated from the Department of Technical Design at Kanagawa Technical Senior High School in 1953. He joined Light Publicity Co., Ltd. in the same year.
Hosoya is currently chairman of the Board of Directors at Light Publicity. He also serves as chairman of the Tokyo Art Directors Club (ADC) and he is a member of the Japan Graphic Design Association Inc. Hosoya's awards include the Japan Advertising Artists Club (JAAC) Special Selection (1955, 1956), the Tokyo ADC Gold and Silver Prizes (1959), the Mainichi Industrial Design Award (jointly awarded, 1966), the JAAC Member Award (collaboration, 1967), the Tokyo ADF Members Grand Prize (1971, 1978, 1984, and 1988), the Asahi Advertising Award Grand Prize (1988), the Japan Advertising Award Yamana Prize (1990), the Medal with Purple Ribbon (2001), and the Order of the Rising Sun, Gold Rays with Rosette (2014).