Exhibition information

Ginza Graphic Gallery Special Exhibition Olympic Language: Exploring the Look of the Games

July 20, 2021 - August 28, 2021

Design: groovisions
Design: groovisions
  • facebook
  • tweet
  • url_copy
In cooperation with the Olympic Foundation for Culture and Heritage, ginza graphic gallery will stage an exhibition entitled “Olympic Language: Exploring the Look of the Games.”
Olympic posters, emblems, pictograms, torches, and medals are part of a visual identity or “Look of the Games,” developed for each edition of the Olympic Games. The Look of the Games is often inspired by the culture, character, and history of the city and country. 
Originally held at the Olympic Museum in Lausanne, Switzerland, from May 10, 2018 to March 17, 2019, this exhibition has travelled to Japan. The exhibition focuses on five editions of the Games that are noteworthy for design: Tokyo 1964, Mexico 1968, Munich 1972, Lillehammer 1994, and Athens 2004. It explores how the Look provides a sense of coherence and an overall common identity for each Games through official Olympic properties such as the emblems, the posters, the pictograms, the torches, and much more.


DNP Ginza Building 1F/B1
7-2, Ginza 7-chome, Chuo-ku, Tokyo 104-0061
TEL: 03-3571-5206 / FAX: 03-3289-1389
Open hours: 11:00am - 7:00pm *July 20: 11:00am – 3:30pm
Closed on Sundays and holidays
Admission free
*Please see HERE for details before your visit.


DNP Foundation for Cultural Promotion


Olympic Foundation for Culture and Heritage


Dai Nippon Printing Co., Ltd.


The Tokyo Organising Committee of the Olympic and Paralympic Games,
Japan Sport Council


The Japanese Olympic Committee

Commemorative Lecture

On 6th August at 7:00 pm there will be a commemorative lecture online with Markus Osterwalder.
Mr. Osterwalder is an Olympic historian who has been researching Olympic design for about 30 years.
He participated in the organization of the exhibition "Olympic Language: Exploring the Look of the Games" at the Olympic Museum in Lausanne and has contributed many artifacts from his collection to ggg’s exhibition.
In the lecture, Mr. Osterwalder will present his archives, the exhibition in Lausanne, the book OLYMPIC GAMES - THE DESIGN, and mainly talk about the 125 years of Olympic design history.

Date: Friday, 6th August 2021, 7:00 pm - 9:00 pm
Venue: Online (Microsoft Teams Live Events)
Lecturer: Markus Osterwalder 
Born 1964 in Switzerland. Graphic designer. Olympic historian. Olympic collector.
Admission: Free of charge
Language: German (with Japanese interpretation)
How to participate: Registration closed on July 29, but due to the large number of inquiries, we have changed the link below to allow you to join directly. (Updated on July 29)

This event will be held as a Microsoft Teams Live Events. For more information on how to participate in a Microsoft Teams Live Events, please visit the following Microsoft site.
Attend a live event in Teams - Office Support