Exhibition information
ginza graphic gallery Special Exhibition 2025 JAGDA Exhibition: Yusaku Kamekura Design Award and JAGDA New Designer Award
July 15, 2025 - August 27, 2025
A solo exhibition of works by Noriaki Hayashi, winner of the Yusaku Kamekura Design Award, is shown on the first floor of the gallery. The exhibition unfolds as a series of student recruitment posters for Joshibi University of Art and Design, produced every year over a period of twenty years and steeped in Hayashi's uniquely geometric style. The three winners of the JAGDA New Designer Award 2025—Tetsuro Jozaki, Sarene Chan, and Hirokazu Matsuda—present their award-winning works together with recent designs in the basement space. We hope you will enjoy the interweaving world views of the four award winners.
Venue
ginza graphic gallery (ggg)
DNP Ginza Building 1F and B1F
7-2, Ginza 7-chome, Chuo-ku, Tokyo 104-0061
Tel: 03-3571-5206 Fax: 03-3289-1389
Free admission
Gallery Talk and Events
Events featuring the award winners will take place during the exhibition period. Please consult the gallery website or the JAGDA website for up-to-date information.
More Exhibition
Graphic Design in Japan 2025 at Tokyo Midtown Designer Hub from Friday, June 27 to Thursday, August 7, 2025.
https://www.jagda.or.jp/
Publication
Graphic Design in Japan 2025 (Publication by Rikuyosha planned for July 2025/ Estimated price JPY 16,500)
JAGDA/ Yusaku Kamekura Design Award/ JAGDA New Designer Award
・Japan Graphic Design Association (JAGDA)
The Japan Graphic Design Association was established in 1978. Numbering approximately 3,000 members, JAGDA is the largest design association in Asia. JAGDA carries out various activities to improve the communication environment through design, such as publishing the Graphic Design in Japan yearbook, organizing exhibitions and seminars, promoting design education, public service design, and local development, and engaging in international exchange. The exhibition featuring the winners of the Yusaku Kamekura Award and the JAGDA New Designer Award, selected every year from works included in the Graphic Design in Japan yearbook, will be held at ginza graphic gallery (Ginza, Tokyo).
https://www.jagda.or.jp/
・Yusaku Kamekura Design Award
The Yusaku Kamekura Design Award was established in 1999 to take graphic design in new directions and to celebrate the achievements of Yusaku Kamekura (1915–97), who was highly influential in the world of design. The award is presented every year to the designer of the best work in the Graphic Design in Japan yearbook. Respecting the wishes of Kamekura, who pursued the artistry and essence of graphic design, the award honors graphic design that is universal and innovative.
This year, the 27th award has been presented to Noriaki Hayashi for his series of posters for Joshibi University of Art and Design to recruit students for the graduate school, third-year transfer students, and junior college graduates for the one-year post-graduate program. The award-winning works are the latest designs in a series of posters produced every year for the past 20 years to attract students to Joshibi University of Art and Design. Hayashi has experimented with different expressions based on the shape of the letter J for Joshibi. The selection committee commended his work for its accomplished expression while maintaining a consistently unique geometric style; for its display of symbolic abstraction without loss of individuality while keeping the focus on Joshibi ; and for the ability to stay fresh from year to year in addition to an enduring ability to shape and a sense of character.
・JAGDA New Designer Award
Every year, the JAGDA New Designer Award is presented to promising graphic designers (aged 39 or younger), selected from the entries in the Graphic Design in Japan yearbook. Established in 1983, the award has been presented to 128 designers who are now among the leading designers in the field. The award enjoys a high profile in the design and advertising community as the gateway to success for designers. This year, the 43rd JAGDA New Design Award has been presented to Tetsuro Jozaki, Sarene Chan, and Hirokazu Matsuda after rigorous screening of 127 new designers eligible for the award. The selection committee commented that the three award winners share a quiet and conscientious gaze and a fresh approach supported by their level of experience; and that they impressed with a mature tone that was different from recent New Designer Awards.
The 27th Yusaku Kamekura Design Award
Award winner: Noriaki Hayashi
Awarded Work: Educational institution’s student recruitment posters (cl: Joshibi University of Art and Design)
Noriaki Hayashi was born in Gifu Prefecture in 1964. After graduating from Nagoya University of the Arts in 1987, he launched his career as a graphic designer as principal of HAYASHI DESIGN. Through visual communication, he explores the characteristics of imagery and probes the essence of communication. Books he has designed include: Munari Libri 1929–1999. Japanese edition, published by BNN Inc.; Wim Crouwel: A Graphic Odyssey. Japanese edition, published by BNN Inc.; Design-Ah! book to see, published by Kinnohoshi Co., Ltd. & NHK; and Mary Had a Little Lamb, by Shinichiro Nagasawa. Published by AKAAKA Art Publishing Inc. Winner of the 49th Kimura Ihei Photography Award. He has won the following awards: The Art Directors Club of New York “Distinctive Merit” Award; Japan Graphic Designers Association Inc. “New Designer Award”; THE ONE SHOW DESIGN “Gold Pencil” Award; Tokyo Art Directors Club “ADC Prize”; Tokyo Type Directors Club “TDC Prize”; and Japan Graphic Designers Association Inc. ”JAGDA Award.” Noriaki Hayashi is a Professor at Joshibi University of Art and Design (Graduate School) and a member of Alliance Graphique Internationale (AGI), Tokyo Art Directors Club, Tokyo Type Directors Club, and JAGDA.
https://www.hayashinoriaki.com
JAGDA New Designer Award 2025
Award winners: Tetsuro Jozaki, Sarene Chan, Hirokazu Matsuda
Tetsuro Jozaki
Born in Fukuoka Prefecture in 1985. Graduated from Tama Art University, Department of Graphic Design, in 2010. After working at a design office and Hakuhodo Products, Jozaki established his own design studio, Token, in 2020.
https://token-d.com
Sarene Chan
Born in Hong Kong in 1990. After graduating from The Hong Kong Polytechnic University School of Design, she was active as an illustrator while working as a visual journalist for a newspaper publisher. In 2016, Chan received a DFA Hong Kong Young Design Talent Award. In 2017, she came to Japan and joined KIGI Co., Ltd. (now STUDIO KIGI & Co., Ltd.). She has also been working freelance since 2024.
https://kigiand.com/
https://www.instagram.com/sarenechan/
Hirokazu Matsuda
Born in Chiba Prefecture in 1985. Graduated from the Department of Science of Design at Musashino Art University in 2008. Matsuda has been working freelance since 2020.
https://matsudahirokazu.com/
