Aoshi Kudo creates a world of limitless beauty. His package designs for clients like Shiseido transcend the realm of cosmetics packaging to become veritable objets d’art in and of themselves. Just setting them down somewhere charges the space with an air of majestic clarity. Carefully considering both the momentary and longer-term relationships between consumer and product, his works are also tiny encapsulations of communication design.

Having produced outstanding work in recent years as a creative director—the work of giving a product’s image further breadth—Kudo for this exhibition looks at his own creations from the perspective of “form, color and structure.”

He pursues pure “form” through careful examination of the actual colored object (product)—separating it from the compound tangle of brand and marketing elements, uses and needs, that otherwise color it—and devises a structure for communicating with the people who will take it in hand.

Note: gggBooks 99: Aoshi Kudo will be published in conjunction with the exhibition.
The exhibition offers an opportunity to experience the more direct and unaffected sensibility that Kudo, who faces branding projects and other very composite and conceptual work every day, applies when approaching form.