This was an exhibition by David Carson and Gary Koepke, 2 art directors who stand out in a magazine representing young American culture and bring the freshest breath of air. Carson works on the West Coast while Koepke is on the East Coast. Not hampered by existing concepts or customs, they came up with the effectiveness of having the text and visuals together opening up possibilities for editorial design as communication. "What is most important in editorial design is to communicate with the reader with the most effective method." (David Carson) "Design and layout should be judged by the total quality and tone of the magazine as a whole." (Gary Koepke)